Today’s average listener expects a lot for free, including your music. Even though a lot of people still want to own music, few are willing to pay for it; but they may be willing to like your Facebook Fan Page for it!
Though you might not want to hear it, giving music to your fans for free is actually a good idea. Music sales continue to drop every year, and it’s getting harder to get anyone to buy anything when they can just stream it online.
This doesn’t mean you should stop making music and producing albums, but you may want to consider shifting your focus.
By giving fans a track or two for free, you are building trust and respect. Most of your fans will know that you aren’t after them just for their money and by treating your fans right, they will give you money in other ways.
Giving away a track for free once-in-awhile might help you sell more tickets on your next tour, and it could even nudge your listeners to buy an entire album (if they fall in love with the track you give them).
One of our goals for Pahzee is to provide PRACTICAL marketing advice to musicians. So, with all that being said…
In this article, I explain how to use ToneDen, a free social media marketing tool to help you grow your Facebook audience.
Get the printable PDF version of this guide
we created this resource download using the same steps that you will be following below. Download the guide to see what we will be creating.
By the end of this tutorial, you will have a link to share with fans. With this link, you are giving your fans the ability to download a file in exchange for them liking your Facebook fan page.
The whole process will only take only 5 to 10 minutes to set up.
You will need two things for this tutorial:
- A Facebook fan page
- A file on your computer you are willing to give away for free. It could be either a song, an ebook or even a photo.
What you will set up is called a Like Gate, Content Gate or Fan Gate.
Basically, content gates are a way of letting people download a file only after completing an action.
In this case, the action will be a fan liking your Facebook page. In return, you will be giving your fan access to a file they can download.
So, let’s begin growing your Facebook fan page!
Creating a Facebook “Like Gate” with ToneDen
- Create a free ToneDen account
Visit https://www.toneden.io/ and signup for a free account,. I recommend using the “signup with Facebook” button. ToneDen will then ask you to connect your Facebook account
- Navigate to the social unlocks panel
Once you have created your account you will need to navigate to the “Social Unlocks” panel. Click on Campaigns [A] and then click on Social Unlocks [B].
- Create a new “Unlock Campaign”
Click on the button that says create new unlock campaign.
- Select the campaign type
Make sure that “Get people to unlock a downloadable file” is selected and then hit the continue button.
- Add your download page details
Optional: The “quick setup URL” will let you paste a link to a YouTube video or Soundcloud file and automatically pull the info from that page. Once your details are filled in, hit continue at the bottom of the page.
- Select “Connect with Facebook to Download”
- Upload the file you will be giving away
- Add a personal message
Let fans know they need to like your Facebook page to unlock their download.
- Name your campaign and HIT LAUNCH BABY!
- Share your campaign!
ToneDen will give you multiple options for sharing your campaign.
That’s it! Time to start letting people know you have a freebie for them! You can share your link through your email list, at shows or on other social media accounts.
I trust this tutorial is helpful and provides you with some actionable marketing ideas.
Leave a comment below and let me know if you would like to see more tutorials like this one.
Till next time,
P.S. If you tried using the link above and ended up liking a page called MPAKT, Don’t worry! that is our page. We have recently changed our name to Pahzee and are still in the process of changing all our account names. You can read about why we decided to change our name here.